Four questions to help you determine how well you know your brand and the impact that your day to day business behaviors can have upon it.
Branding isn’t just for big businesses. Every business, from Nike to Nick’s Plumbing needs to understand their brand and what it means to the potential customer.
Brand values can be simple: Quality, Innovation, Speed, Trust, Affordability, Uniqueness, Fun, etc.…
A slow period that results in business downtime can be used to plan future growth opportunities, turning a slow period into a grow period.
As tracked by the National Federation of Independent Businesses, 25% of small business owners are citing poor sales as their #1 concern. This is the highest this figure has been in 22 years.…
A website that is strategically designed to generate phone calls is a powerful tool that can help you find very valuable potential customers.
There’s a reason you built a website (or had someone build it for you)… you wanted potential customers to know what you do and to reach out to you for possible jobs.
But being seen online isn’t always enough to convince customers to take that next big step – picking up the phone.…
The terms SEO vs SEM vs PPC are often used incorrectly to describe these key digital marketing tactics. Here’s what they really mean.
In my day-to-day life, I work with a lot of people in business, and a statement I hear — all to often — goes something like this:
“SEM mean paid search marketing, like Google Ads campaigns. …
By partnering with publishers through an affiliate marketing program, retailers can tap into unique audiences with an online-handshake.
Affiliate marketing has changed dramatically over the years. Gone are the days of a set-it-and-forget-it program where you throw a few banners and – maybe – a coupon or two into the affiliate platform, set a moderate payout for the partners sending traffic, and hope you generate some sales.…
Before you start thinking about running a paid search campaign, you need to make sure that your website – and your company – are ready.
You’ve heard about this Paid Search thing… or, perhaps, been told that you should use Google Ads… or maybe you’ve noticed that your competition is using it and you figure you should too, maybe.…
