Remarketing: What it is and why EVERYONE should do it.

The power of remarketing is simple. You become the online memory for your previous visitors, reminding them of what they wanted to do… before they got distracted.

Let’s face it. People are busy. And our online attentions spans get shorter and shorter each year. There is far too much going on in our world to guarantee that we can start and finish a given task during a single online session.…

The negative impacts of micromanagement

Micromanagement is not good for business. It’s not good for employees.  And it’s not good for the manager. So why is it so prevalent in today’s workforce? 

There’s an old quote from Charles-Guillaume Étienne: “If you want something done right, do it yourself.”  Although that sounds really great, and some – especially those frustrated by the mistakes people make – may consider it profound.  …

The first 7 things to look at when optimizing paid search marketing campaigns

A paid search marketing campaign can be a big, hairy beast, full of complicated campaign structures, keywords, ads, analytics, extensions, bid adjustments, and so much more.

The trick to optimizing paid search campaigns is to figure out what to tackle first.  There are often a lot of things to dig into when looking at an established campaign, but it can become overwhelming if you try to fix everything at once.…

How much should a logo design cost for a small business?

In some ways, asking How much should a logo design cost? is like asking How much should a painting cost?, because it depends on many factors.

Those factors can include who is doing the design, the level and intricacy of the details, and the amount of time, effort, strategy, and craftsmanship that goes into designing your logo.…

3 Great Reasons Deluxe eChecks Makes Bill Payment Better

Nobody likes paying bills, least of all small businesses. And while we can’t make the bill paying process more enjoyable, we have found a way to make it easier and more efficient than ever before with Deluxe eChecks. An improved mobile app, a smoother, smarter online experience and new personalization options make sending and receiving Deluxe eChecks faster, easier and better than send paper checks.…

Warning: Being Too Clever Can Land You in Bubbling H20!

In today’s marketing world, it’s important to stand out.  And the use of humor or a clever play on words here and there can help a business establish a memorable presence in the minds of their potential customers.

However, there can be a fine line between being a clever marketer and being perceived as a huckster… or worse. …

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