The first 7 things to look at when optimizing paid search marketing campaigns

A paid search marketing campaign can be a big, hairy beast, full of complicated campaign structures, keywords, ads, analytics, extensions, bid adjustments, and so much more.

The trick to optimizing paid search campaigns is to figure out what to tackle first.  There are often a lot of things to dig into when looking at an established campaign, but it can become overwhelming if you try to fix everything at once.…

How much should a logo design cost for a small business?

In some ways, asking How much should a logo design cost? is like asking How much should a painting cost?, because it depends on many factors.

Those factors can include who is doing the design, the level and intricacy of the details, and the amount of time, effort, strategy, and craftsmanship that goes into designing your logo.…

3 Great Reasons Deluxe eChecks Makes Bill Payment Better

Nobody likes paying bills, least of all small businesses. And while we can’t make the bill paying process more enjoyable, we have found a way to make it easier and more efficient than ever before with Deluxe eChecks. An improved mobile app, a smoother, smarter online experience and new personalization options make sending and receiving Deluxe eChecks faster, easier and better than send paper checks.…

Warning: Being Too Clever Can Land You in Bubbling H20!

In today’s marketing world, it’s important to stand out.  And the use of humor or a clever play on words here and there can help a business establish a memorable presence in the minds of their potential customers.

However, there can be a fine line between being a clever marketer and being perceived as a huckster… or worse. …

When First Impressions Matter: The Power of Professional Logo Design

Your smile.  Your handshake.  The clothes you are wearing.  Whether it be in a personal or professional setting, these are all elements that help make a positive first impressions.

The same applies in business.  From the look of your storefront or office space, the condition of your company vehicles, the greeting received from the receptionist to your logo, it all makes a difference in how you are perceived during those first crucial few seconds.…

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