5 Critical Email Marketing Metrics to Help Measure & Improve Your Campaigns

Email Marketing

Email Marketing continues to be a key element in any business’ marketing toolkit. But you can’t just send out emails and hope that they work, you need to take the time to measure the individual email marketing metrics, which will help you determine what is – and what isn’t – working within your email campaigns.

Here are 5 of the most critical measurements that drive the success of an Email marketing campaign, and the key drivers behind them.…

What is a SEO Link Wheel, and why you should NOT create one

Search Engine Marketing

A link wheel is a black hat SEO technique where you – as a business owner – create several sites and link them to each other in a round-robin fashion. They are purposefully and solely built to manipulate the rankings of a website, which is – pretty much – the text book definition of Black Hat SEO (okay, maybe not the text book definition, but you get the dramatic effect).…

88 of the WORST logo designs EVER!!!

Online Branding

When it comes to the worst logo designs – and I mean the WORST of the WORST – it’s cringe worthy how difficult it was to narrow it down to just 88 of them.

Whether the logo has an issue with inappropriate usage of figures, accidental phallic symbols, or just terrible design, font, and color choices, there are many reasons why a logo could end up on this list.…

ProTip: Avoid social feed widgets if you aren’t active on social media

Social Media Marketing / Website Design

One of the dangers of installing social feed widgets (the ones that pull the latest and greatest from your social profiles) is that they can look terrible if you let those social profiles go stale.

Just recently, I was working on a project and one of the first things I noticed about their site is that they had a social widget at the bottom of the homepage.…

Four Do’s and Four Don’ts for Business Startups

Business Startup

Whether this is your first time or your third time starting a new business, the process of turning a business idea into a business reality can be challenging. First times have an even more challenging time, because – unlike those who have been through it at least once before – they have no idea what they are about to face.…

The New Cookie Monsters Are Destroying Your Metrics: Forbes

Business Growth

Forbes Communications Council has released an updated state of the tracking pixel, and it’s not looking good for the good old Cookie.

One of the grand advantages of online marketing used to be our ability to measure practically everything. But with stricter privacy controls and ever growing cookie-blocking techniques, we will soon only be left with the crumbs of data compared to what we used to get from browser cookies.…

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