Is affiliate marketing right for your business?

By partnering with publishers through an affiliate marketing program, retailers can tap into unique audiences with an online-handshake.

Affiliate marketing has changed dramatically over the years. Gone are the days of a set-it-and-forget-it program where you throw a few banners and – maybe – a coupon or two into the affiliate platform, set a moderate payout for the partners sending traffic, and hope you generate some sales.…

7 Reasons to STOP Writing Business Checks

If you’re still writing business checks, you are wasting time and money on an outdated process that can quickly and easily be streamlined.

Business Checks have been around for decades, and – not that long ago – made up 86% of all non-cash payments. But times have changed. Although online payments now make up a majority of non-cash transactions, business checks still make up a significant portion of payments within the US.…

Using Paid Search & Remarketing to Increase Holiday Traffic

It’s important to understand the tactical aspects of online holiday marketing campaigns and that there are very different types of holiday shoppers.

As we all know… the Holidays are coming.  And with them brings an onslaught of shoppers for anything and everything from gifts to entertaining to traditional treats as well as those – like me – who tend to mix a bit of “oh, I like that” shopping and indulge on something for  themselves.…