The Power of Branded Search Marketing

Branded Search Marketing simply means creating paid search campaigns that focus exclusively on your brand name. The purpose of this is to keep your competitors out of your branded space.

Have you ever found yourself in the grocery store trying to decide if you should buy the name brand version of a product, or go for the generic or store brand? …

16 Best B2B Affiliate Programs

A list of the best B2B affiliate programs to help you monetize your business blog or online publication.

Run a business blog and looking for ways to monetize your traffic? Want to provide relevant recommendations for a wide variety of products and services to your business readers?

It is always a challenge for content publishers to strike a balance between offering valuable insights and finding ways to fund the blog so that you can continue doing so.…

How Well Do You Know Your Brand?

Four questions to help you determine how well you know your brand and the impact that your day to day business behaviors can have upon it.

Branding isn’t just for big businesses.  Every business, from Nike to Nick’s Plumbing needs to understand their brand and what it means to the potential customer.

Brand values can be simple: Quality, Innovation, Speed, Trust, Affordability, Uniqueness, Fun, etc.…

Turning Slow Into Grow | Business Downtime Projects That Create Growth

A slow period that results in business downtime can be used to plan future growth opportunities, turning a slow period into a grow period.

As tracked by the National Federation of Independent Businesses, 25% of small business owners are citing poor sales as their #1 concern. This is the highest this figure has been in 22 years.…

7 Web Design Tips that Generate Phone Calls

A website that is strategically designed to generate phone calls is a powerful tool that can help you find very valuable potential customers.

There’s a reason you built a website (or had someone build it for you)… you wanted potential customers to know what you do and to reach out to you for possible jobs. 

But being seen online isn’t always enough to convince customers to take that next big step – picking up the phone.…

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