The New Cookie Monsters Are Destroying Your Metrics: Forbes

Forbes Communications Council has released an updated state of the tracking pixel, and it’s not looking good for the good old Cookie.

One of the grand advantages of online marketing used to be our ability to measure practically everything. But with stricter privacy controls and ever growing cookie-blocking techniques, we will soon only be left with the crumbs of data compared to what we used to get from browser cookies.…

2018 Business Marketing and Retail Predictions

Valassis, a leader in intelligent media delivery, has shared their 2018 Business Marketing Predictions, including some interesting retail trends that will become predominant in the coming year, such as:

  • The borderless shopping experience
  • Continued growth in big data
  • Emergence of artificial intelligence (AI) across the marketing and retail landscapes.

According to the release “The marketing and retail landscapes experienced immense disruption throughout 2017.”…

6 critical steps for a successful website redesign

Be honest with yourself… your website is old, unattractive, and needs a major face lift. If it wasn’t, you probably wouldn’t be reading this article about website redesign.

I’m sure it was stunning when it first launched. And you might have some sentimental attachment to it. Maybe it was the first website you launched after starting your business and you feel sad about the idea of getting rid of it.…

Using Google’s dayparting settings to optimize your paid search campaigns

All men may have been created equal, but all hours of all days certainly have not, at least not when it comes to running a paid search campaign.

When you create your Google AdWords search campaigns, all of them are automatically set to “Show ads all days and hours.” This means your ads could appear whenever someone searches for one of your keywords at any time of any day.…

Remarketing: What it is and why EVERYONE should do it.

The power of remarketing is simple. You become the online memory for your previous visitors, reminding them of what they wanted to do… before they got distracted.

Let’s face it. People are busy. And our online attentions spans get shorter and shorter each year. There is far too much going on in our world to guarantee that we can start and finish a given task during a single online session.…

The negative impacts of micromanagement

Micromanagement is not good for business. It’s not good for employees.  And it’s not good for the manager. So why is it so prevalent in today’s workforce? 

There’s an old quote from Charles-Guillaume Étienne: “If you want something done right, do it yourself.”  Although that sounds really great, and some – especially those frustrated by the mistakes people make – may consider it profound.  …

The first 7 things to look at when optimizing paid search marketing campaigns

A paid search marketing campaign can be a big, hairy beast, full of complicated campaign structures, keywords, ads, analytics, extensions, bid adjustments, and so much more.

The trick to optimizing paid search campaigns is to figure out what to tackle first.  There are often a lot of things to dig into when looking at an established campaign, but it can become overwhelming if you try to fix everything at once.…