What Do ToF, MoF, and BoF Mean?
ToF (Top of Funnel), MoF (Middle of Funnel), and BoF (Bottom of Funnel) refer to the stages in your customer’s buying cycle. These are used for targeted marketing at each stage, particularly for content marketing.
A customer’s buying journey has many stages. And it can take them a long time – sometimes years – to run through them all.…