Category: Email Marketing

Build ongoing, valuable relationships by keeping in relevant contact with your customers through email marketing.

Top Email Marketing Metrics for Small Business Growth

Business Growth / Email Marketing

Email marketing metrics serve as a dashboard, offering visibility into how well email campaigns are performing, guiding towards better engagement & successful outcomes.

Navigating the complex world of email marketing requires a keen understanding of the most critical metrics that drive business growth. For small business owners, the focus shouldn’t be on amassing vast amounts of data but on pinpointing the key performance indicators (KPIs) that offer real insights into campaign effectiveness and audience engagement.…

5 Critical Email Marketing Metrics to Help Measure & Improve Your Campaigns

Email Marketing

Email Marketing continues to be a key element in any business’ marketing toolkit. But you can’t just send out emails and hope that they work, you need to take the time to measure the individual email marketing metrics, which will help you determine what is – and what isn’t – working within your email campaigns.

Here are 5 of the most critical measurements that drive the success of an Email marketing campaign, and the key drivers behind them.…

6 Tips for Creating a Powerful Email Newsletter

Email Marketing

Newsletters can be a great tool to keep customers informed about company news, improve brand awareness and build an ongoing relationship with your core audience.  However, developing unique, relevant, valuable content on a periodic basis can be a time consuming and cumbersome task, particularly for a business owner who does not consider creative writing one of their core skills.…

Back to Top