16 Best B2B Affiliate Programs

A list of the best B2B affiliate programs to help you monetize your business blog or online publication.

Run a business blog and looking for ways to monetize your traffic? Want to provide relevant recommendations for a wide variety of products and services to your business readers?

It is always a challenge for content publishers to strike a balance between offering valuable insights and finding ways to fund the blog so that you can continue doing so.

One easy and integrated way to generate additional income is by partnering with trusted providers of critical products and services that all businesses need. Not only are you helping your readers source products that you believe in, but you can also earn passive income from any of that traffic that ends up purchasing directly from these recommended suppliers.

Of course, finding the right B2B affiliate programs is an important part of that process. Just because a product is available and a commission is payable doesn’t always mean that it is the right fit for your readers.

As a B2B publisher, it is important to make sure that the products and services you are recommending will be relevant and helpful to your readers. To assist you in that endeavor, we have pulled together a list of what we believe are the 16 best B2B affiliate programs on the market today.

From core business products, accounting programs, and payroll services that help small businesses manage their day-to-day operations to website hosting and e-commerce solutions that can help a business grow, there are a wide variety of programs that you can choose from to create the perfect mix of recommended products and services for your readers.

Many business bloggers already link to these kinds of products and services, but don’t take advantage of the opportunity to earn additional income from the traffic generated to these partners by participating in their affiliate marketing programs. Applying for these B2B affiliate programs is usually pretty quick and easy, and as soon as you are approved, you can start earning revenue.   

16 Best B2B Affiliate Programs

All of these affiliate programs have small businesses in mind. Although there are the occasional consumer applications (such as Bags & Bows which also does a significant amount of business for weddings), these programs are great for any site or blog that discusses the nature of business start-up, management, marketing, or growth hacking.

And you can help hack your own growth by creating additional revenue streams from your content!

For those reasons, we reviewed a LOT of B2B affiliate programs and selected what we believe to be the best of the best from a brand recognition, commission structure, and affiliate support standpoint.

Deluxe

Deluxe B2B Affiliate Program

Deluxe offers two distinct affiliate programs to offer a broad range of products and services, both of which are in the ShareASale Top 100 Power Rank.

The Deluxe Business Products program includes the physical products that businesses need to manage and promote their business.  From business checks to electronic payments to promotional merchandise and uniforms, Deluxe has been a leader in the small business sector for over 100 years.

Business Products Affiliate Program features:

  • Up to 30% commission (varies by product)
  • 60-day Cookie
  • Average EPC over $200
  • Dedicated in-house affiliate management team

For those looking for business services that will help them start, manage, and grow their business, Deluxe also offers a distinct Deluxe Business Services program which features their exceptional Payroll services, Incorporation services, and Logo Design services.

Business Services Affiliate Program features:

  • 15 – 50% commission (varies by service)
  • 60-day Cookie
  • Average EPC over $200
  • Dedicated in-house affiliate management team

Shopify

Shopify B2B Affiliate Program

Shopify has quickly become one of the leading providers of ecommerce solutions for businesses of any size. One of the great things about Shopify is that this single platform provides all of the ecommerce and point of sale features you a business will need to start, run, and grow their business. This includes branded storefronts, social selling, and integration with various online marketplaces.

B2B Affiliate Program features:

  • $58 – $2,000 flat payout (varies by service level)
  • Priority Shopify Partner support at any time via phone, email, or live chat

FreshBooks

FreshBooks pays an industry leading $5 USD per free trial signup plus $55 USD per paid subscription. With minimal effort, you can monetize your content using trackable links available through our trusted third-party affiliate network partner, Share‑a‑Sale. VIP commissions are available for top performers.


Fiverr

Fiverr B2B Affiliate Program

Small businesses are often strapped for both cash and resources, and Fiverr understands that. The entire platform is built around making freelancers available to help a small business with the services they need. From graphic design, to digital marketing, to voice-over services, whatever a small business needs… they can likely find it on Fiverr.

B2B Affiliate Program features:

  • Option to choose from a flat CPA to a hybrid CPA & RevShare model
  • Operates in 160 countries
  • 30-day cookie duration with life-time new customer registration assignment

HubSpot

HubSpot B2B Affiliate Program

Partnering through HubSpot’s Affiliate Program is a simple way to generate new revenue from your content while helping the small business community grow. Plus, you can earn up to $1,000 in commission for every HubSpot product purchased!

With over 37,000 customers – and growing – HubSpot’s software products are designed to fuel growth by transforming how businesses attract, engage and delight customers with one stack of tools.

B2B Affiliate Program features:

  • Large creative inventory including banners, videos, and content
  • Dedicated affiliate management team
  • 90-day cookie duration

PsPrint

PsPrint B2B Affiliate Program

PsPrint’s quality printing and fast turnaround make their print products very appealing to both consumers and businesses. This program is a great way for publishers, graphic designers, website or blog owners, and more to earn additional revenue by helping their readers print custom designs.

B2B Affiliate Program features:

  • 8% commission
  • 60-day Cookie
  • Average EPC over $25
  • Dedicated in-house affiliate management team

Constant Contact

A stable in the Email marketing field, Constant Contact has been trusted by small businesses, bloggers, and entrepreneurs for over 20 years.

B2B Affiliate Program features:

  • $5.00 per Free Trial and $105 per Paid Account
  • 5-star affiliate support
  • Market-tested creative assets

Amazon Business

Amazon Business B2B Affiliate Program

One of the largest affiliate programs in the world also includes a large selection of business needs to help any small business get their work done faster and more efficiently.

B2B Affiliate Program features:

  • One of the largest retailers in the US
  • Earn up to 10% commissions plus special incentives for selected actions
  • Custom reporting tools

Wayfair Professional

Wayfair Professional B2B Affiliate Program

Wayfair Professional is in the business of giving business and trade customers a one-stop shop – carrying 11 million products across all major business categories such as office chairs, desks, storage, and lighting, serving major industries such as schools, offices, contractors, hospitality, and property management. Nearly everything comes with fast and free shipping. Business customers who join their FREE Business Program have access to exclusive pricing and a dedicated account manager.

B2B Affiliate Program features:

  • $40 CPA on new Business Program customers
  • Cookie Length: 7 days
  • New coupons released monthly

SEMrush

SEMRush SEO Affiliate Program

A powerful SEO tool, SEMrush helps business capitalize on the power of organic search to drive more business. The official SEMrush Affiliate Program is called BeRush, and affiliates can earn up to 40% lifetime commission for SEMrush subscription sales.

B2B Affiliate Program features:

  • 40% on Pro, Business, and Guru Plans
  • 10-year cookie with first-touch attribution
  • Wide creative library including banners, text links, and custom SEMrush widgets
  • Commission paid twice per month

Bags & Bows

BagsandBows Retail Packaging Affiliate Program

Bags & Bows offers an exceptional variety of retail packaging that helps enhance the brand of any retailer, restaurant, or event planner.  From branded shopping & gift bags, to food boxes, to elegant jewellery boxes, these products help a small business present their products in the best possible way. These products are also popular with event planners for weddings, banquets, and charitable events.

B2B Affiliate Program features:

  • 15% commission
  • 60-day Cookie
  • Average EPC just under $200
  • Dedicated in-house affiliate management team

Hosting Affiliate Programs

Hosting Affiliate Programs

There are a variety of hosting affiliate programs available for any small business that wants to create an online presence. Although they are all quite competitive with each other, there are minor differences with each program, plus you may have a preference based on the company that you’ve had positive experiences working with in the past.

Our top 4 hosting affiliate programs include:

BlueHost

The simple payout on BlueHost means that each referred customer earns you $65. Blue host paid over $5 million in affiliate commissions last year, and is one of the largest hosting affiliate programs on the market today.

HostGator

HostGator offers scaled payouts that start at $65 per signup but can increase to up to $125 per signup based on how many customers sign up each month.

GoDaddy

A 2017 recipient of Advertiser of the Year in the Technology & Services category, GoDaddy is one of the leading providers of domain and hosting services. GoDaddy offers a 10% commission rate vs a flat fee, so the more the customer spends, the more you can earn.

SiteGround

SiteGround is widely recognized for their 24/7 support and high-performance platform. However, the payout model is slightly lower than the competition, starting at $50 per sale and scaling up to $100 per sale. However, they do offer Custom Commissions for high-volume partners who drive more than 21 sales per month.


Canva

Canva B2B Affiliate Program

I am a big fan of Canva, and use it regularly to create all sorts of graphics and images for my site and social media platforms. Canva Pro makes this design software that much easier to turn the complex art of graphic design into something simple, convenient, and reliable. Until recently, Canva didn’t offer an affiliate program, but they do now. The payout can be up to $36.50 per new subscriber that you refer.


A Note About Affiliate Disclaimers

If you are going to refer your readers over to one of these partners, it is important that you have the proper affiliate disclaimer based on the laws in your country. An affiliate disclaimer is a clear and conspicuous statement that outlines the promotional relationship you may have with any companies, brands, or products that you’re mentioning in your online content.

This is very important if you are receiving some type of commission or even if you’re receiving free products to review. Most readers understand that a website needs to earn money, but it is important from both a trust factor with your readers as well as from a legal standpoint to disclose this in a way so that your readers are aware that you may be financially compensated for the referral.

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