ProTip: Avoid social feed widgets if you aren’t active on social media

One of the dangers of installing social feed widgets (the ones that pull the latest and greatest from your social profiles) is that they can look terrible if you let those social profiles go stale.

Just recently, I was working on a project and one of the first things I noticed about their site is that they had a social widget at the bottom of the homepage.…

Warning: Being Too Clever Can Land You in Bubbling H20!

In today’s marketing world, it’s important to stand out.  And the use of humor or a clever play on words here and there can help a business establish a memorable presence in the minds of their potential customers.

However, there can be a fine line between being a clever marketer and being perceived as a huckster… or worse. …