To Coupon, or Not To Coupon: That is the question

The difficult decision on whether or not to offer discount coupons is something many retailers face in today’s competitive marketplace.

Although coupons, particularly online and mobile coupons, are a significant part of many consumer’s shopping patterns, they can create issues for the small business owner.

A recent poll of small business owners showed that 56% of businesses used coupons at least occasionally in order to generate new business or retain existing customers.…

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Is affiliate marketing right for your business?

By partnering with publishers through an affiliate marketing program, retailers can tap into unique audiences with an online-handshake.

Affiliate marketing has changed dramatically over the years. Gone are the days of a set-it-and-forget-it program where you throw a few banners and – maybe – a coupon or two into the affiliate platform, set a moderate payout for the partners sending traffic, and hope you generate some sales.…

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The New Cookie Monsters Are Destroying Your Metrics: Forbes

Forbes Communications Council has released an updated state of the tracking pixel, and it’s not looking good for the good old Cookie.

One of the grand advantages of online marketing used to be our ability to measure practically everything. But with stricter privacy controls and ever growing cookie-blocking techniques, we will soon only be left with the crumbs of data compared to what we used to get from browser cookies.…

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2018 Business Marketing and Retail Predictions

Valassis, a leader in intelligent media delivery, has shared their 2018 Business Marketing Predictions, including some interesting retail trends that will become predominant in the coming year, such as:

  • The borderless shopping experience
  • Continued growth in big data
  • Emergence of artificial intelligence (AI) across the marketing and retail landscapes.

According to the release “The marketing and retail landscapes experienced immense disruption throughout 2017.”

This is in reference to several announcements and acquisitions from Amazon that have begun to change the way marketers and brands view the connectivity between e-commerce and brick-and-mortar businesses.…

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Turning Slow Into Grow

As tracked by The National Federation of Independent Businesses, 25% of small business owners are citing poor sales as their #1 concern. This is the highest this figure has been in 22 years. These concerns are not being fueled by fear, but by actual results.

However, small businesses are perhaps the best positioned to be able to take advantage of the slower times in business to develop and implement a strategy to grow business and eliminate slow periods in the future.…

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