In today’s marketing world, it’s important to stand out. And the use of humor or a clever play on words here and there can help a business establish a memorable presence in the minds of their potential customers.
However, there can be a fine line between being a clever marketer and being perceived as a huckster… or worse. …
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Your smile. Your handshake. The clothes you are wearing. Whether it be in a personal or professional setting, these are all elements that help make a positive first impressions.
The same applies in business. From the look of your storefront or office space, the condition of your company vehicles, the greeting received from the receptionist to your logo, it all makes a difference in how you are perceived during those first crucial few seconds.…
Newsletters can be a great tool to keep customers informed about company news, improve brand awareness and build an ongoing relationship with your core audience. However, developing unique, relevant, valuable content on a periodic basis can be a time consuming and cumbersome task, particularly for a business owner who does not consider creative writing one of their core skills.…
As digital marketers, we know that advertising vehicles can change. Ad standards shift. Popular formats come and go. But sometimes we are so busy keeping up with the recent innovations that we forget that we – ourselves – can be the driving force behind that innovation. Always allow yourself to think about new ideas, simple twists or changes to the way things are done… because sometimes what you need doesn’t exist yet – so you just have to go out and create it yourself.…
