From paid to organic search engine marketing, our experts help untangle the complex world of SEO and PPC.
The terms SEO vs SEM vs PPC are often used incorrectly to describe these key digital marketing tactics. Here’s what they really mean.
In my day-to-day life, I work with a lot of people in business, and a statement I hear — all to often — goes something like this:
“SEM mean paid search marketing, like Google Ads campaigns. …
Before you start thinking about running a paid search campaign, you need to make sure that your website – and your company – are ready.
You’ve heard about this Paid Search thing… or, perhaps, been told that you should use Google Ads… or maybe you’ve noticed that your competition is using it and you figure you should too, maybe.…
A handy guide to step you through the Google Ads Setup process so that you can get your business found.
You’ve decided. You’re ready. Your website is ready. You’re sure about it. Yes, it’s time to take the first big step into the world of online advertising and get Google Ads setup so that you can launch your very first campaign.…
It’s important to understand the tactical aspects of online holiday marketing campaigns and that there are very different types of holiday shoppers.
As we all know… the Holidays are coming. And with them brings an onslaught of shoppers for anything and everything from gifts to entertaining to traditional treats as well as those – like me – who tend to mix a bit of “oh, I like that” shopping and indulge on something for themselves.…
A link wheel is a black hat SEO technique where you – as a business owner – create several sites and link them to each other in a round-robin fashion. They are purposefully and solely built to manipulate the rankings of a website, which is – pretty much – the text book definition of Black Hat SEO (okay, maybe not the text book definition, but you get the dramatic effect).…
All men may have been created equal, but all hours of all days certainly have not, at least not when it comes to running a paid search campaign.
When you create your Google AdWords search campaigns, all of them are automatically set to “Show ads all days and hours.” This means your ads could appear whenever someone searches for one of your keywords at any time of any day.…
