The first 7 things to look at when optimizing paid search marketing campaigns

A paid search marketing campaign can be a big, hairy beast, full of complicated campaign structures, keywords, ads, analytics, extensions, bid adjustments, and so much more.

The trick to optimizing paid search campaigns is to figure out what to tackle first. ┬áThere are often a lot of things to dig into when looking at an established campaign, but it can become overwhelming if you try to fix everything at once.…

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