7 Reasons to STOP writing business checks

Business Checks have been around for decades, and – not that long ago – made up 86% of all non-cash payments. But times have changed. Although online payments now make up a majority of non-cash transactions, business checks still make up a significant portion of payments within the US.

In fact, in 2015, The Federal Reserve’s research disproved the idea that business checks are no longer relevant.…

To Coupon, or Not To Coupon: That is the question

The difficult decision on whether or not to offer discount coupons is something many retailers face in today’s competitive marketplace.

Although coupons, particularly online and mobile coupons, are a significant part of many consumer’s shopping patterns, they can create issues for the small business owner.

A recent poll of small business owners showed that 56% of businesses used coupons at least occasionally in order to generate new business or retain existing customers.…

5 Critical Email Marketing Metrics to Help Measure & Improve Your Campaigns

Email Marketing continues to be a key element in any business’ marketing toolkit. But you can’t just send out emails and hope that they work, you need to take the time to measure the individual email marketing metrics, which will help you determine what is – and what isn’t – working within your email campaigns.

Here are 5 of the most critical measurements that drive the success of an Email marketing campaign, and the key drivers behind them.…

What is a SEO Link Wheel, and why you should NOT create one

A link wheel is a black hat SEO technique where you – as a business owner – create several sites and link them to each other in a round-robin fashion. They are purposefully and solely built to manipulate the rankings of a website, which is – pretty much – the text book definition of Black Hat SEO (okay, maybe not the text book definition, but you get the dramatic effect).…

ProTip: Avoid social feed widgets if you aren’t active on social media

One of the dangers of installing social feed widgets (the ones that pull the latest and greatest from your social profiles) is that they can look terrible if you let those social profiles go stale.

Just recently, I was working on a project and one of the first things I noticed about their site is that they had a social widget at the bottom of the homepage.…