Goal Tracking for Agencies: How to Communicate Your Success to Clients

Business Growth

Goal tracking is an easy way to set and track the progress against a client’s specific business or marketing goals. Although this can be a pain to track manually, our preferred client reporting platform does the heavy lifting for you – automatically. Just another of the reasons we love AgencyAnalytics!

For marketing agencies, a critical part of building successful, long-term relationships with new clients is clearly understanding and defining their business goals.…

Average Traffic and Revenue Generated By Top Marketing Channels

Business Growth

Discover the impact of top marketing channels, including direct, organic search, and social media, on driving traffic and boosting revenue.

The distribution of traffic and revenue across various digital marketing channels can vary significantly depending on the industry, market, and the specific strategies employed by a business. However, general trends can be observed, providing a rough guide to the impact each channel typically has on traffic and revenue generation.…

Mastering PPC Metrics: The Ultimate Small Business Guide

Business Growth / Search Engine Marketing

Discover the vital PPC metrics essential for small business success. This guide explores eight key metrics, offering detailed insights and practical applications.

In the bustling digital marketplace, small businesses face the challenge of standing out amid a sea of competitors. Here’s where the magic of pay-per-click (PPC) advertising comes into play. It’s not just about getting your ads out there; it’s about making every click count.…

Top Email Marketing Metrics for Small Business Growth

Business Growth / Email Marketing

Email marketing metrics serve as a dashboard, offering visibility into how well email campaigns are performing, guiding towards better engagement & successful outcomes.

Navigating the complex world of email marketing requires a keen understanding of the most critical metrics that drive business growth. For small business owners, the focus shouldn’t be on amassing vast amounts of data but on pinpointing the key performance indicators (KPIs) that offer real insights into campaign effectiveness and audience engagement.…

Pros & Cons of the Top 7 Social Media Platforms for Small Business

Social Media Marketing

Explore the top 7 social media platforms for small businesses, understand their pros, cons, and find the best fit for your brand’s unique needs.

The realm of social media marketing is complex, but it doesn’t have to be. We’re here to clarify and demystify, minus the technical jargon and over-complicated explanations.

You’ve experimented with social media for your business and seen the potential.…

Mastering SEO: 12 Habits to Drive Your Business to the Top

Search Engine Marketing

Master the art of SEO with our guide on the 12 essential SEO habits and top tools used by successful SEO experts. Time to boost your online success!

As a small business owner, you’ve likely spent hours wading through SEO tutorials and may have even completed an SEO certification course or two. But the question lingers: why isn’t your website on the first page of Google’s search results?…

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