Don’t Be Afraid to Think Outside the GIF

As digital marketers, we know that advertising vehicles can change.  Ad standards shift.  Popular formats come and go.   But sometimes we are so busy keeping up with the recent innovations that we forget that we – ourselves – can be the driving force behind that innovation. Always allow yourself to think about new ideas, simple twists or changes to the way things are done… because sometimes what you need doesn’t exist yet – so you just have to go out and create it yourself.…