The New Cookie Monsters Are Destroying Your Metrics: Forbes

Forbes Communications Council┬áhas released an updated state of the tracking pixel, and it’s not looking good for the good old Cookie.

One of the grand advantages of online marketing used to be our ability to measure practically everything. But with stricter privacy controls and ever growing cookie-blocking techniques, we will soon only be left with the crumbs of data compared to what we used to get from browser cookies.…

2018 Business Marketing and Retail Predictions

Valassis, a leader in intelligent media delivery, has shared their 2018 Business Marketing Predictions, including some interesting retail trends that will become predominant in the coming year, such as:

  • The borderless shopping experience
  • Continued growth in big data
  • Emergence of artificial intelligence (AI) across the marketing and retail landscapes.

According to the release “The marketing and retail landscapes experienced immense disruption throughout 2017.”…

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