ProTip: Avoid social feed widgets if you aren’t active on social media

One of the dangers of installing social feed widgets (the ones that pull the latest and greatest from your social profiles) is that they can look terrible if you let those social profiles go stale.

Just recently, I was working on a project and one of the first things I noticed about their site is that they had a social widget at the bottom of the homepage.…

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Is affiliate marketing right for your business?

By partnering with publishers through an affiliate marketing program, retailers can tap into unique audiences with an online-handshake.

Affiliate marketing has changed dramatically over the years. Gone are the days of a set-it-and-forget-it program where you throw a few banners and – maybe – a coupon or two into the affiliate platform, set a moderate payout for the partners sending traffic, and hope you generate some sales.…

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The New Cookie Monsters Are Destroying Your Metrics: Forbes

Forbes Communications Council has released an updated state of the tracking pixel, and it’s not looking good for the good old Cookie.

One of the grand advantages of online marketing used to be our ability to measure practically everything. But with stricter privacy controls and ever growing cookie-blocking techniques, we will soon only be left with the crumbs of data compared to what we used to get from browser cookies.…

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2018 Business Marketing and Retail Predictions

Valassis, a leader in intelligent media delivery, has shared their 2018 Business Marketing Predictions, including some interesting retail trends that will become predominant in the coming year, such as:

  • The borderless shopping experience
  • Continued growth in big data
  • Emergence of artificial intelligence (AI) across the marketing and retail landscapes.

According to the release “The marketing and retail landscapes experienced immense disruption throughout 2017.”

This is in reference to several announcements and acquisitions from Amazon that have begun to change the way marketers and brands view the connectivity between e-commerce and brick-and-mortar businesses.…

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6 critical steps for a successful website redesign

Be honest with yourself… your website is old, unattractive, and needs a major face lift. If it wasn’t, you probably wouldn’t be reading this article about website redesign.

I’m sure it was stunning when it first launched. And you might have some sentimental attachment to it. Maybe it was the first website you launched after starting your business and you feel sad about the idea of getting rid of it.…

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Using Google’s dayparting settings to optimize your paid search campaigns

All men may have been created equal, but all hours of all days certainly have not, at least not when it comes to running a paid search campaign.

When you create your Google AdWords search campaigns, all of them are automatically set to “Show ads all days and hours.” This means your ads could appear whenever someone searches for one of your keywords at any time of any day.…

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