Using Paid Search & Remarketing to Increase Holiday Traffic

As we all know… the Holidays are coming.  And with them brings an onslaught of shoppers for anything and everything from gifts to entertaining to traditional treats as well as those – like me – who tend to mix a bit of “oh, I like that” shopping and indulge on something for  themselves.

With this season also comes a sense of purpose and energy that can only be described as “The Busy Holiday Season”…

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8 Website Design Tips To Remember When Launching a New Website

Building and launching your business website can be a daunting task… there is so much to pull together during the website design process, including copy, images, hosting plans, domain names, etc. that sometimes small things fall through the cracks.

Unfortunately, some of those small things can make a big difference in the success of your new website, so it’s important to take a moment before you launch and run through the list of often-forgotten elements that can be addressed quickly.…

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7 Reasons to STOP writing business checks

Business Checks have been around for decades, and – not that long ago – made up 86% of all non-cash payments. But times have changed. Although online payments now make up a majority of non-cash transactions, business checks still make up a significant portion of payments within the US.

In fact, in 2015, The Federal Reserve’s research disproved the idea that business checks are no longer relevant.…

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To Coupon, or Not To Coupon: That is the question

The difficult decision on whether or not to offer discount coupons is something many retailers face in today’s competitive marketplace.

Although coupons, particularly online and mobile coupons, are a significant part of many consumer’s shopping patterns, they can create issues for the small business owner.

A recent poll of small business owners showed that 56% of businesses used coupons at least occasionally in order to generate new business or retain existing customers.…

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5 Critical Email Marketing Metrics to Help Measure & Improve Your Campaigns

Email Marketing continues to be a key element in any business’ marketing toolkit. But you can’t just send out emails and hope that they work, you need to take the time to measure the individual email marketing metrics, which will help you determine what is – and what isn’t – working within your email campaigns.

Here are 5 of the most critical measurements that drive the success of an Email marketing campaign, and the key drivers behind them.…

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What is a SEO Link Wheel, and why you should NOT create one

A link wheel is a black hat SEO technique where you – as a business owner – create several sites and link them to each other in a round-robin fashion. They are purposefully and solely built to manipulate the rankings of a website, which is – pretty much – the text book definition of Black Hat SEO (okay, maybe not the text book definition, but you get the dramatic effect).…

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88 of the WORST logo designs EVER!!!

When it comes to the worst logo designs – and I mean the WORST of the WORST – it’s cringe worthy how difficult it was to narrow it down to just 88 of them.

Whether the logo has an issue with inappropriate usage of figures, accidental phallic symbols, or just terrible design, font, and color choices, there are many reasons why a logo could end up on this list.…

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